1) Robots taking our jobs Probably the biggest change that is affecting our businesses is how machines are taking over tasks ranging from window cleaning to inventory management. Anyone with a transaction based job or business will be having a forced career change before the end of the decade. 2) The Internet of machines Those
2020 January
Start before you feel ready
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How to create a new brand
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Major trends expected 2020
1) Robots taking our jobs Probably the biggest change that is affecting our businesses is how machines are taking over tasks ranging from window cleaning to inventory management. Anyone with a transaction based job or business will be having a forced career change before the end of the decade. 2) The Internet of machines Those
Start before you feel ready
Sed ultricies a sem sed porta. In nec quam eu purus lacinia dapibus. Mauris egestas tincidunt nisl id finibus. Donec sit amet lobortis leo, nec laoreet nunc. Nam aliquam iaculistristique. In scelerisque pretium quam pretium tempus. Vivamus blandit, purus quis lobortisviverra, neque diam laoreet libero, sit amet dapibus felis nisl sit amet elit. Praesent vitaemassa
How to Build a Brand People Love
How to Build a Brand People Love 1. Discover the purpose behind your brand. Every successful brand has a powerful purpose behind it. And so should you. It’s what you wake up every day loving to do for other people (and the world) through your product or service. There are four questions you should ask
What is brand building?
What is brand building? The definition of brand building is to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace. Positive image + standing out = brand success. Branding can be broken down into three phases: 1. Brand Strategy 2. Brand Identity
How to create a new brand
What is a brand? Simply put, your brand is defined by a customer’s overall perception of your business. The founder of Amazon, Jeff Bezos, says it even better: “Your brand is what other people say about you when you’re not in the room.” Your brand is your reputation! In today’s market, a successful brand has
Major trends expected 2020
1) Robots taking our jobs Probably the biggest change that is affecting our businesses is how machines are taking over tasks ranging from window cleaning to inventory management. Anyone with a transaction based job or business will be having a forced career change before the end of the decade. 2) The Internet of machines Those
Start before you feel ready
Research competitor brands within your industry. You should never imitate exactly what the big brands are doing in your industry. But, you should be aware of what they do well (or where they fail). The goal is to differentiate from the competition. Convince a customer to purchase from you over them! We’re always thinking about